A record increase of +68% has been reported in Italy regarding the number of travelers from Saudi Arabia. Especially the north part of the country has become a popular destination for Arabian visitors.

Despite the distance and lack of direct flights, the recent data show that Australians have increased the number of travels to the Apennine peninsula. The Mexicans are (re)discovering the region, while the number of travelers from India is also going up. On the other hand, the Chinese and Japanese prefer to stay at home or travel elsewhere.

However, the real stars of Italian tourism for the summer of 2016 are the Saudis. They arrived in masses in June and were increasingly present in July, particularly in Milan and northern Italy. In August there will be 68% more Saudis than in August 2015.

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